December 2023 - May 2024
Product Designer, Graphic Designer, Marketing Strategist
Figma, Illustrator, Discord, Zoom, Google Slides
Pet owners have to manage a difficult balance with managing their cats’ nutritional needs whilst also working busy schedules. Pibble One is a premium automatic wet food feeder that is designed to make their life easier and their pets’ life healthier. It is the first automatic wet feeder that is self cleaning, compatible with any wet food brand, and can store up to 1 week of food. This automatic wet food feeder accommodates cats’ preferences while ensuring a clean and healthy eating experience. With features like self-cleaning and dynamic portioning, Pibble drastically simplifies pet care.
1. Receive assignment from Pibble team, accompanied with needs and requests
2. Present first pass to Pibble team
3. Iterate on first pass based on feedback
4. Present final pass to Pibble team
To convey my understanding of how a mobile application would integrate itself into this automatic wet food feeder, I took the initiative to draft an Information Architecture map. I presented this to my team and explained my rationale for why each feature was placed where. This process was helpful for ideating, understanding potential pain points or problem areas, and getting everyone on the team aligned with the product concept.
Concurrently produced with my Information Architecture map, I made a medium-fidelity prototype of the mobile application to show to the team. The mobile application would sync to a physical cat feeder product and then remotely control the feeding portions and times. Creating this prototype helped me clarify my own understanding of the product while also giving space for the team to correct me on any misunderstandings or misconceptions I might have had.
To sell and provide information on the product, the team wanted to create an ecommerce site. This site could also serve as a Help Center and troubleshooting forum.
I was in charge of the brand messaging for Pibble. I wanted to keep things cute and lighthearted, but also simple and minimal. To the greatest extent I could, I snuck cats or cat-themed objects into all graphics (such as yarn that served as line dividers, or a cat tower in place of a traditional TAM SAM SOM chart).
Accounting for future expansions of the venture, I designed the logo so that the “P” could have multiple variants that looked like other animal heads.
The Pibble team was made up of Cornell Tech students interested in pitching their idea to VC firms. The idea itself was borne out of Cornell Tech's Startup Studio, which walks students through the process of building their own venture. As such, the team went through multiple iterations of their pitch deck. This is a compilation of my favorite slides I’ve created for them, and is in no way representative of their current pitch deck.
At Open Studio (an open house for Cornell Tech), we had the chance to advertise and showcase Pibble to visitors of the school. Each team had the opportunity to create a 18x30 inch poster (at no cost to the team). Inspired by my visit to the MoMA, I reimagined the famous "The Starry Night" painting using Pibble visuals.
The day of Open Studio, I got a little overzealous and quickly designed four additional exhibit pieces to display in our Meowseum. Here is our Meowseum in full display.
Working with Pibble allowed me to challenge the extent of my creativity. Oftentimes, the team would give me a basic outline of what they expected, and it was my role to see how I could enhance their vision. Because I was working on Pibble, Veloda, academic research, and my own classwork at the same time, I had to become really adept at time management in order to juggle and excel in all these tasks.